Driven Digital
Content Strategy
Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search results. By doing things like optimizing content, essential data is provided for search engines so they can determine what your content is about. The information is used in the search results and they display relevant keyword terms and phrases.
Driven Digital
Leveraging Content Marketing for Manufacturing Brands
Content marketing plays a pivotal role in the success of manufacturing brands' digital marketing efforts. By producing and disseminating valuable and relevant content, manufacturers can establish themselves as industry authorities, engage their audience, and drive meaningful interactions. From blog articles and thought leadership pieces to informative resources and case studies, content marketing enables manufacturing brands to connect with their audience and foster trust and credibility.
A comprehensive content marketing strategy for manufacturing brands encompasses various content formats tailored to the needs and preferences of the industrial audience. Informative blog articles provide a platform for manufacturers to share industry insights, best practices, and product-related information, positioning them as valuable resources for their audience. Thought leadership pieces allow manufacturers to articulate their vision, expertise, and innovative approaches, establishing them as leaders in their field.
In addition to written content, visual assets such as infographics, product images, and interactive media can complement a manufacturing brand's content marketing efforts, enhancing the visual appeal and storytelling capabilities of their messaging. These visual elements serve to capture the attention of the audience, convey complex technical information in an accessible manner, and make the brand's content more engaging and shareable.
Furthermore, case studies and success stories offer compelling narratives that demonstrate the real-world impact of a manufacturing brand's products and solutions. By showcasing how their offerings have addressed specific challenges and delivered tangible results for their customers, manufacturers can build credibility, instill confidence in their audience, and inspire trust in their brand.
By embracing a comprehensive content marketing strategy that encompasses a diverse range of content formats, manufacturing brands can effectively communicate their value proposition, educate their audience, and cultivate a loyal following in the digital landscape.
Driven Digital
How do we help?
Our SEO content strategy includes these processes—and several more that aren't listed here (our secret sauce).
Content Analysis
Evaluate Keyword Density & Distribution
Evaluate Quantity of Content
Evaluate Usability
Evaluate CTAs
Content Recommendations
9 Element Homepage Strategy (includes Wireframe)
Determine & Implement Segmented CTAs
Based on Buyer Personas
Content Growth Plan
Posting a Blog on a Regular Basis
Content Page Creation (based on Keywords)
A content strategy is vital to the success of your SEO campaign. It can be overwhelming and a lot to manage. We'll lay out a straightforward content creation plan with content ideas, tactics and a perfectly curated timeline.
Driven Digital
Why is it important?
This content strategy focuses on the planning, creation, delivery, and governance of content. The goal is to create meaningful and engaging content. It’s important to note and identify what exists, what should be created, and why it should be created. Content comes in many forms like:
- Text
- Images
- Videos
- News
Having usable and well-structured content is vital to improving the user experience of a website.
Frequently Asked Questions
Have more questions about our website Digital Marketing? Contact us at info@drivendigital.us or call (918) 824-4494
A call-to-action or CTA is simply an image or line of text that prompts your visitors, leads, and customers to take action. It is, literally, a "call" to take an "action." An example of a CTA is “click here” or "call us today for a free consultation".
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere on your manufacturing website, in an ebook, in an email, or even at the end of your blog post.
Nonetheless, you want people to know what their next step is after reading your blog post or skimming your manufacturing services on your website. Make it clear what exactly you want them to do next. Do they call your toll-free number to order a part? Do they call you or visit your website to request a free sample? Do they request a free report? You need a very clear call to action, not something weak and vague like "don't hesitate to call us." It is vital to be clear about what they should do next and what they will get in return.