Content Marketing

Driven Digital

Content Strategy

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search results. By doing things like optimizing content, essential data is provided for search engines so they can determine what your content is about. The information is used in the search results and they display relevant keyword terms and phrases.

Driven Digital

Why is it important?

This content strategy focuses on the planning, creation, delivery, and governance of content. The goal is to create meaningful and engaging content. It’s important to note and identify what exists, what should be created, and why it should be created. Content comes in many forms like:

  • Text
  • Images
  • Videos
  • News

Having usable and well-structured content is vital to improving the user experience of a website.

Driven Digital

How do we help?

Our SEO content strategy includes these processes—and several more that aren't listed here (our secret sauce).

Content Analysis

Evaluate Keyword Density & Distribution

Evaluate Quantity of Content

Evaluate Usability

Evaluate CTAs

Content Recommendations

9 Element Homepage Strategy (includes Wireframe)

Determine & Implement Segmented CTAs

Based on Buyer Personas

Content Growth Plan

Posting a Blog on a Regular Basis

Content Page Creation (based on Keywords)

A content strategy is vital to the success of your SEO campaign. It can be overwhelming and a lot to manage. We'll lay out a straightforward content creation plan with content ideas, tactics and a perfectly curated timeline.

Content Strategy

Frequently Asked Questions

Have more questions about our website Digital Marketing? Contact us at or call (918) 824-4494

A call-to-action or CTA is simply an image or line of text that prompts your visitors, leads, and customers to take action. It is, literally, a "call" to take an "action." An example of a CTA is “click here” or "call us today for a free consultation".

The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere on your manufacturing website, in an ebook, in an email, or even at the end of your blog post.

Nonetheless, you want people to know what their next step is after reading your blog post or skimming your manufacturing services on your website. Make it clear what exactly you want them to do next. Do they call your toll-free number to order a part? Do they call you or visit your website to request a free sample? Do they request a free report? You need a very clear call to action, not something weak and vague like "don't hesitate to call us." It is vital to be clear about what they should do next and what they will get in return.