Driven Digital
9 Element Homepage Strategy
We have created a 9-Element homepage strategy for manufacturing company's websites. Implementing this strategy will set your website apart from your competitors.
A lot of this information is based on Donald Miller's Marketing Made Simple program. We highly recommend signing up for his course and buying his book.
A website visitor should be able to answer these three critical questions within 5 seconds:
- What Service or Product to you provide?
- How can I get it?
- How does it make my life better?
All three of these questions should be answered in the header message. Here are some tips.
- Don't be vague. State in simple terms what you do.
- Have a very clear call-to-action in the banner area AND in the upper right of your website.
- Clearly state how it will make their life better. (You Will Save Money, Relieve Stress, etc.)
If you confuse, you lose!
Your navigation and menu items need to be minimalistic. Focus on why the person is visiting your website and help them easily find what they are looking for.
One thing to keep in mind, no content on your website should be more than 3 clicks away from the homepage.
Also, it's best to not use too much technical jargon in your menus. Use the common language that your potential customer will easily identify.
In this section, you want to draw attention to the problems that they are having.
What is at Stake if they don't purchase your products or services? What is wrong with their life right now that your product/service will fix for them. Maybe they are Wasting Money, Losing Out on Opportunities, Wasting Time, etc.
In this section you want to draw attention to the problems that they are having.
What benefits will your customers experience when they buy your product or service?
Don't beat around the bush. Tell them what you want them to do.
Your CTAs should begin with an action, i.e. Call Us, Request a Quote, Buy Now, etc.
To position yourself as the Guide in your customer’s story, you need to establish empathy and authority.
List the top three to five products/services that you sell.
The goal for the “plan” section of your website is to provide your customer with a simple path that shows how simple it is to do business with you.
Optional, depending on the Buyer’s Persona and the Buyer’s Journey.
Having Good Messaging is Crucial
With our 9 element homepage strategy, we have streamed line the process of creating meaningful direct messages for your website. This is key for turning your site viewers into customers. Schedule a meeting today to learn more and see if your site could be doing more for your business.
Frequently Asked Questions
Have more questions about our website development services? Contact us at info@drivendigital.us or call (918) 824-4494
A call-to-action or CTA is simply an image or line of text that prompts your visitors, leads, and customers to take action. It is literally, a "call" to take an "action." An example of a CTA is “click here” or "call us today for a free consultation".
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere on your manufacturing website, in an ebook, in an email, or even at the end of your blog post.
Nonetheless, you want people to know what their next step is after reading your blog post or skimming your manufacturing services on your website. Make it clear what exactly you want them to do next. Do they call your toll-free number to order a part? Do they call you or visit your website to request a free sample? Do they request a free report? You need a very clear call to action, not something weak and vague like "don't hesitate to call us." It is vital to be clear about what they should do next and what they will get in return.