Driven Digital
9 Element Homepage Strategy
We have created a 9-Element homepage strategy for manufacturing company's websites. Implementing this strategy will set your website apart from your competitors.
A lot of this information is based on Donald Miller's Marketing Made Simple program. We highly recommend signing up for his course and buying his book.
Having Good Messaging is Crucial
With our 9 element homepage strategy, we have streamed line the process of creating meaningful direct messages for your website. This is key for turning your site viewers into customers. Schedule a meeting today to learn more and see if your site could be doing more for your business.
A call-to-action or CTA is simply an image or line of text that prompts your visitors, leads, and customers to take action. It is literally, a "call" to take an "action." An example of a CTA is “click here” or "call us today for a free consultation".
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere on your manufacturing website, in an ebook, in an email, or even at the end of your blog post.
Nonetheless, you want people to know what their next step is after reading your blog post or skimming your manufacturing services on your website. Make it clear what exactly you want them to do next. Do they call your toll-free number to order a part? Do they call you or visit your website to request a free sample? Do they request a free report? You need a very clear call to action, not something weak and vague like "don't hesitate to call us." It is vital to be clear about what they should do next and what they will get in return.