Marketing for Manufacturers can be confusing, we get it. However, it doesn’t have to be! Our highly effective and free resource, the Digital Marketing Cheat Sheet, can help you successfully drive business and increase your revenue.
You are a manufacturer in need of a digital marketing cheat sheet, if:
- Your goal is to rank higher in the search engine results pages (SERPs)
- Your goal is to drive more traffic to your website
- Your goal is to be known as an authoritative and resourceful manufacturer
- Your goal is to generate high online engagement, using social media
A Manufacturer’s Plan & Strategy
Marketing for manufacturers is going to, initially, require a plan and strategy.
If you want your manufacturer website to rank high in the search engine results pages (SERPs), it is crucial that you specifically target the keywords that your audience is using in the search engines. Strategize which keywords are relevant and particularly related to your manufacturing business. Two tools that will guide you in building a keyword list are known as keyword research and competitor analysis. By targeting the right keywords on your website, you will have more opportunities to show up in your audience’s search results, making sure that your potential customers are able to find you on the internet more easily.
On-Page SEO for Manufacturers
Research indicates that 91% of internet users do no go further than the first page of search results. Do not let your manufacturer website get buried on the search results pages.
Now that you have a relevant and efficient keyword list, on-page search engine optimization (SEO) is the next step in marketing for manufacturers.
Place your top targeted keywords throughout the content on your website. This is going to, ultimately, ensure that users can find you when they are searching for your manufacturing products and services. It is important to pay close attention to your web page’s keyword density. Keyword density refers to the percentage of your target keyword that is appearing on each web page or blog post.
Internal links will help to keep your visitors engaged on your website for as long as possible. An internal link is going to link back to one of YOUR other web pages or blog posts on your manufacturer website. For some help with search engine optimization (SEO), you may need to contact your favorite website agency for manufacturers!
Proper Messaging for Manufacturers
Basic on-page search engine optimization (SEO) has now been completed on your website. Next, marketing for manufacturers is going to require proper messaging for your manufacturing services.
A successful messaging framework will position your manufacturing company as a resourceful guide, by helping your visitor solve the problem that they are attempting to solve. Having proper messaging is beneficial in a few different ways, such as:
- Increasing your quality leads
- Being positioned as a resourceful guide
- Your manufacturing services being more clearly understood
Analyzing & Measuring your Progress
It is extremely important that you are always aware of your data and where your progress is at.
Successful marketing for manufacturers will involve measuring your progress and analyzing your results on a regular basis. Measuring your online performance is going to allow you to discover any possible weakness within your manufacturer website. This will enable you to improve on that weakness, so that you can accurately meet your overall business goals. Analyzing your results, also, shows you which areas you are performing well in, as well as where your strengths are particularly at. Continuously measuring the performance of your manufacturer website has a variety of benefits, including:
- Increasing the sales of your manufacturing products or services
- Increasing traffic to your manufacturing site and social media pages
- Decreasing the amount of customer complaints
A Manufacturer’s Content Marketing Work-Flow
You need a Marketing for Manufacturers strategy and our Digital Marketing Cheat Sheet, in order to properly market your manufacturing content. You want your content marketing workflow to be efficient, strategic and continuous. You, also, want to ensure that your content marketing workflow is clearly defined, allowing for an effective and smooth process. In doing so, you will succeed in:
- Developing relevant and resourceful content over your manufacturing services
- Developing manufacturing content on time and regularly
- Avoiding setbacks during the content creation process
Social Media for Manufacturers
Where is your target audience as a manufacturer?
Knowing exactly which social media platforms that your audience is using will significantly help your efforts in marketing for manufacturers, like being able to drive more traffic to your website. You don’t want to put time, effort, and money into social media platforms your targeted audience doesn’t use. Once you know which channels your audience is on, you can post resourceful and informative content over your manufacturing services on those channels, for them to see.
Download the full version of the Digital Marketing Cheat Sheet, which includes links to online tools and more.