Driven Digital
Basic On-Page SEO
On-Page Search Engine Optimization (SEO) is purely focused on improving the overall quality of your website by optimizing content with specific keywords in order to increase search visibility and traffic, by correcting Title Tags, Headers, and Meta descriptions.
| Basic On-Page SEO |
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| Title Tag Optimization ➢ Find and Fix Duplicate, Missing, and Truncated Title Tags |
| Meta Description Optimization ➢ Find and Fix Duplicate and Missing Meta Descriptions |
| H1 Tag Optimizations ➢ Find and Fix Multiple H1 Tags |
| Ensure Images Use ALT Tags |
| Install and Configure an SEO Plugin - Yoast or RankMath |
| Set Up Google Analytics |
| Set Up Google Search Console |
| Generate and Submit a Sitemaps |
| Request Reindexing |
| Keyword Research |
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| Identify Your Competitors |
| Find Your Main 'Money' Keywords |
| Create a Keyword Map |
| Technical SEO |
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| Check For Duplicate Versions Of Your Site In Google's Index |
| Find and Fix Crawl Errors |
| Improve Your Site Speed |
| Fix Broken Internal and Outbound Links |
| Find and Fix HTTP Links on HTTPS Pages |
| Adjust Site to be Mobile Friendly |
Driven Digital
Advanced On-Page SEO
Advanced On-Page Search Engine Optimization (SEO) is an in-depth focus on improving the overall quality of your website by optimizing content with specific keywords in order to increase search visibility and traffic, by correcting the Headers, Tags, File Names, Identifying pillar pages and more.
| Advanced On-Page SEO |
|---|
| Title Tag Optimization ➢ Find and Fix Duplicate, Missing, and Truncated Title Tags |
| Meta Description Optimization ➢ Find and Fix Duplicate and Missing Meta Descriptions |
| H1 Tag Optimizations ➢ Find and Fix Multiple H1 Tags |
| Ensure Images Use ALT Tags |
| Media File Name Optimization |
| Keyword Density Check and Adjustments |
| Minimium Word Count Check & Adjustment |
| Three Links Inserted Per Page |
| Category | Tag Creation and Optimization |
| Install and Configure an SEO Plugin - Yoast or RankMath |
| Pillar Page Idenifiation and Optimization |
| Set Up Google Analytics |
| Set Up Google Search Console |
| Generate and Submit a Sitemaps |
| Request Reindexing |
| Redirects as needed |
| Keyword Research |
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| Identify Your Competitors |
| Find Your Main 'Money' Keywords |
| Create a Keyword Map |
| Long-Tailed Keyword Variations |
| Technical SEO |
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| Check For Duplicate Versions Of Your Site In Google's Index |
| Identify and Correct Orphaned Pages |
| Find and Fix Crawl Errors |
| Improve Your Site Speed |
| Fix Broken Internal and Outbound Links |
| Find and Fix HTTP Links on HTTPS Pages |
| Adjust Site to be Mobile Friendly |
| NAP Corrections |
| Citation Campaign Setup |
| Citation Campaign Building |
| Find and Fix Redirect Chains and Loops |
Premium SEO Packages
Driven Digital
Boost Lite SEO
If your website and current search ranking are in good shape and you are looking for a solid SEO maintenance plan, then this is it! The SEO Boost Lite Plan can also be effective for getting started with SEO on a limited budget.
This plan includes a monthly strategy meeting to review progress and next steps.
| Boost Lite SEO |
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| ➢ Includes Advanced On-Page SEO |
| Google Analytics Review & Analysis |
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| ➢ Measure and track website activity ➢Implement tactics based on visitor behavior ➢Google Analytics Basic Setup ➢Google Search Console Setup ➢Google Analytics Funnel Setup ➢Google Report ➢Google Report and Analysis ➢Google My Business Optimization ➢Website Audit Setup and/or Weekly Report Distribution ➢Website Audit Weekly Analysis & Repair (up to 10 errors or 100 issues) |
| Site Submission to Search Engines |
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| ➢Set Up Google Search Console and Bing Webmaster Tools ➢Submit new content for search engine indexing ➢Monitor site for indexing errors |
| Sitemap Submission to Google Search Console |
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| ➢Set Up Google Search Console ➢Generate and Submit A Sitemap ➢Check Search Console For Manual Actions ➢Make Sure That Google Can Actually Index the Website ➢Check for duplicate verisons of the site in Google's Index |
| Keyword Research |
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| ➢Find Your Main 'Money' Keywords ➢Find Long-Tail Keyword Variations ➢Create a Keyword Map ➢Analyze The Intent of Pages That Rank ➢Identify Competitors ➢Identify Questions That Are Being Asked about the product or service |
| Ongoing On-site SEO for all New Content (1 page or Post) |
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| ➢Find and Fix Duplicate, Missing, and Truncated Title Tags ➢Find and Fix Duplicate and Missing Meta Descriptions ➢Find and Fix Multiple H1 Tags ➢Improve Title Tags, Meta Tags, and Page Content ➢Ensure Content & Blog Content reach 600 words or over ➢Run A Content Audit and Prune Content ➢Ensure All Images Use ALT Tags ➢Improve Internal Linking ➢Find and Fix Keyword Cannibalization Issues ➢Find and Fix Orphaned Site Pages ➢Make sure site is up to date and current ➢Ensure Snippet is Optimized (Keyword Density, Readability, etc) |
Driven Digital
Boost SEO
The SEO Boost plan is a comprehensive on-site & off-site strategy to drive leads to your website, and a monthly analysis and reporting document that gives you the big picture.
Similar to the Boost Lite, this plan includes an in-depth monthly accountability meeting to report progress and discuss ongoing strategies.
| BOOST SEO |
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| ➢ Includes Advanced On-Page SEO ➢ Includes BOOST LITE -Google Analytics Review & Analysis -Site Submission to Search Engines -Sitemap Submission to Google Search Console -Keyword Research -Ongoing On-site SEO for all New Content (1 page or Post) |
| Monthly SEO Strategy Call |
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| ➢Monthly 1-on-1 call ➢Align goals and ideas ➢Build an online strategy ➢Review tasks completed ➢Implement new goals and ideas ➢Discuss next steps |
| Ongoing On-site SEO for all New Content (5 page or Post) |
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| ➢Find and Fix Duplicate, Missing, and Truncated Title Tags ➢Find and Fix Duplicate and Missing Meta Descriptions ➢Find and Fix Multiple H1 Tags ➢Improve Title Tags, Meta Tags, and Page Content ➢Run A Content Audit and Prune Content ➢Ensure Images all Use ALT Tags ➢Improve Internal Linking ➢Find and Fix Keyword Cannibalization Issues ➢Find and Fix Orphaned Site Pages ➢Make sure site is up to date and current ➢Ensure Content & Blog Content reach 600 words or over ➢Ensure Snippet is Optimized (Keyword Density, Readability, etc) |
| Social Media and Citation NAP Corrections |
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| ➢Correct name, address & phone number across all social media and google platforms ➢Update citations as needed ➢Citation Building Campaign Setup ➢Citation Building (up to 10 citations) ➢Citation 7 Social Media NAP corrections (up to 3 corrections) |
| Landing Page Creation |
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| ➢Create landing pages specific to goals ➢Monitor landing page lead generation/sales effectiveness ➢Improve landing page content as needed to drive results |
| Additional Content Pages Created |
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| ➢Create additional content pages as needed ➢Content Creation (per page - up to 500 words) ➢New content pages are optimized for search engines ➢Additional content pages mapped to keyword list |
| Additional Website Edits (5 Per Month) |
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| ➢Data Entry (per hour) ➢ Image Edits (per image) ➢Website Edits (per hour) ➢ eCommerce configuration ➢ eCommerce product data entry (per hour) ➢ eCommerce shipping configuration ➢ eCommerce tax configuration ➢ eCommerce payment gateway configuration ➢ Video Editing (per hour) ➢ Video Editing (Clip/Refine) per minute ➢ Custom Coding (per hour) |
| Blog Post Assistance |
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| ➢ Creating blog posts (one per month) ➢Client provides the information for the blog post and we optimize it ➢Optimize new blog posts for targeted traffic ➢Push blog posts to clients social media channels |
| Blog Post Assistance |
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| ➢ Compare your citation list to competitors ➢Grow citation list on a monthly basis ➢Submit site to the top citation aggregators ➢Focus on creating high value citations |
Driven Digital
Silver Bullet SEO
sil•ver bul•let
noun
: something that acts as a magical weapon
especially: one that solves a long-standing problem
The Silver Bullet plan is reserved for companies that are looking for substantial growth!
If you need a new website, assistance with content strategy, email marketing, and a super aggressive SEO plan, then you need the Silver Bullet.
| Boost Lite SEO |
|---|
| ➢ Includes Advanced On-Page SEO ➢ Includes BOOST -Keyword Research -Monthly SEO Strategy Call -Google Analytics Review & Analysis -Site Submission to Search Engines -Sitemap Submission to Google Search Console -Landing Page Creation -Social Media and Citation NAP Corrections -Blog Assistance -Citation Builder -Social Media and Citation NAP Corrections |
| Additional Website Edits (10 Per Month) |
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| ➢Data Entry (per hour) ➢ Image Edits (per image) ➢Website Edits (per hour) ➢ eCommerce configuration ➢ eCommerce product data entry (per hour) ➢ eCommerce shipping configuration ➢ eCommerce tax configuration ➢ eCommerce payment gateway configuration ➢ Video Editing (per hour) ➢ Video Editing (Clip/Refine) per minute ➢ Custom Coding (per hour) |
| Ongoing On-site SEO for all New Content (10 page or Post) |
|---|
| ➢Find and Fix Duplicate, Missing, and Truncated Title Tags ➢Find and Fix Duplicate and Missing Meta Descriptions ➢Find and Fix Multiple H1 Tags ➢Improve Title Tags, Meta Tags, and Page Content ➢Ensure Content & Blog Content reach 600 words or over ➢Run A Content Audit and Prune Content ➢Ensure All Images Use ALT Tags ➢Improve Internal Linking ➢Find and Fix Keyword Cannibalization Issues ➢Find and Fix Orphaned Site Pages ➢Make sure site is up to date and current ➢Ensure Snippet is Optimized (Keyword Density, Readability, etc) |
| Online Reputation Management |
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| ➢ Monitor Reputation ➢ Address Negative Feedback ➢ Check and Implement preventive strategies |
| Marketing |
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| ➢Google Ad Managment (up to $2K in ad spend) ➢Online Reputation Monitoring ➢Social Media Branding (up to 3 social media channels) ➢Infographic or Simple animated GIF ➢Active Campaign Management (Up to 5,000 contacts) ➢Email Marketing (per email sent) |
| Website Strategy & Project Management |
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| ➢Website Hosting, Maintenance, & Security ➢Transfer site to Driven Digital's hosting environment ➢Using Client's server environment ➢Website Hierarchical Strategy (Sitemap, Topic Clusters) ➢Website Design Strategy (Wireframe, Mockups) ➢Website Redesign/Rebuild - homepage ➢Website Redesign/Rebuild - inner page ➢Homepage 9-Element Strategy ➢Messaging Strategy (Per Page) ➢Website Hierarchy Strategy ➢Competitor Analysis ➢Project Managment |
| Schema Implementation |
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| Heat Map / Uasbility Reports |
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| Phone Call Tracking & Analytics |
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| Generation Online Reviews Assistance |
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