Why LinkedIn is Crucial For Your Manufacturing Company

LinkedIn is the world’s most extensive professional network, with more than 660 million users in more than 200 countries and territories across the globe.

LinkedIn is simply unmatched when it comes to professional business connections, and this is what makes the social platform the perfect asset for any manufacturing company.

Users like ourselves have found LinkedIn to be the perfect platform for delivering our professional content.

Below are six of our top reasons why LinkedIn is crucial for manufacturing companies and why you should be using LinkedIn to achieve your marketing goals.

Support your external website

As with any form of social media, you can use it to deliver traffic to your manufacturing website and any landing pages you have. A great company page should be a glimpse into your company and an outlet that can help engage shareable content that your target audience finds relevant and beneficial.

46% of the social media traffic visiting B2B company sites comes from LinkedIn.

Can you imagine how powerful this is through targeted user advertising? Positioning engaging and creative content in front of your ideal customer is always going to deliver traffic into your sales funnel. It is vital to ensure your manufacturing website has a great user experience and even has specific landing pages for content from social media. Give the LinkedIn user a custom-built experience once they land on your website for an even higher conversion rate.

Promote your company

Utilizing a LinkedIn company page feature allows a business to reach its target audience. A company page can also be used to promote your manufacturing brand’s core values, nurture leads and of course, improve the visibility of any job opportunities currently available within your company.

We know that communities are core to the success of every business. Employees, partners, customers, and job candidates comprise a community, and together, they can help drive your manufacturing company’s growth through meaningful conversations and interactions.

Be a part of the conversation through your company page, utilizing community hashtags, and interact with your manufacturing brand for reach and quicker growth.

Grow your reach

Success for any manufacturing company depends on the customer base and potential supplier base. LinkedIn offers a simple connection to both. Any company can raise and develop its brand awareness, take advantage of advanced search in order to reach out to the targeted audience.

A fast search will quickly uncover potential customers, as well as like-minded users. These users will add to your network and help increase the reach of your manufacturing company’s content and brand.

Improve your brand’s credibility

Creating and publishing rich content that is relevant and based on your expertise within your industry will allow you, with time, to become a thought leader in your industry space.

Share the knowledge you have gained from your experiences in life and business. Providing value to your growing network will drastically improve how you are perceived.

Engage with other users adding value through commenting and reacting to their posts will drastically improve how you are perceived in your growing network.

Educate and nurture potential clients

LinkedIn is remarkable at educating potential clients. From talking about your products and services to delivering engagement through thought leadership articles.

Source and engage top talent

Top talent throughout the world uses LinkedIn, and the platform makes it super simple to connect with potential employers and recruiters and grow your professional network while doing so.

LinkedIn does have some premium packages, which makes this much more attainable. Find prospects faster. Enjoy unlimited browsing capabilities so that you can search for new business prospects or partners without restriction.


Have questions about your manufacturing website? Schedule a free meeting with us today! You can also email us at info@drivendigital.us.

Be sure to check us out on Facebook and LinkedIn to see what we’re up to!