How do you know what domains you should buy?
Your target audience will be able to find your Manufacturer Website more easily and frequently, if you purchase the proper domain names. Acquiring the right domains can effectively enhance your visibility, improve your search engine ranking and secure your manufacturing brand on the internet.
Did you know that you do not need multiple websites, in order to obtain a collection of domains? Owning a variety of relevant domain names will give you the opportunity to forward those additional domains to your primary website. This means, if someone types one of your other domain names in the browser or search bar, they are going to be immediately directed to your Manufacturer Website. As a result, it is critical that your domain names are specifically related to your manufacturing company.
Here are 3 key reasons why a manufacturer should buy a domain:
- If it is related to your manufacturing company’s name
- If it contains a target keyword
- If you do not want your competitors to have it
01) Purchase The Domain If It Is Related To Your Manufacturing Company’s Name
The domain names that are relevant to your manufacturing company will significantly impact brand recognition.
As a manufacturer, it is essential that you obtain a domain, if it specifically relates to your company’s name or is even part of your company’s name. You should also buy a domain, if it is relevant to your manufactured products and services. In doing so, you will increase your visibility online, essentially generating more traffic to your website.
If your company acquires a domain name that relates to one of your manufactured products, it can be properly redirected to the accurate product page on your website. If you own a domain name that is relevant to a manufacturing service that you offer, you can easily direct users to that service page on your website.
You may have come to realize that your target audience is frequently misspelling your manufacturing company’s name, when they are searching for you on the internet. If that is the case, search engines may not be able to successfully direct those users to your Manufacturer Website, due to only a slight misspelling. Therefore, it is vital that you purchase a domain of your company’s name commonly misspelled and redirect it to your primary domain name. Each time a user inserts that misspelled domain name into a browser or search bar, they will be automatically directed to your Manufacturer Website. This will allow your audience to find your website more easily.
02) Purchase The Domain If It Contains A Target Keyword
Does your Manufacturer Website get lost in the search engine results pages (SERPs)?
If your domain name contains a target keyword, your web page ranking is going to improve in the search engine results. Additionally, users will actually browse websites for manufacturers more frequently, when a keyword is in the domain.
Your target audience will decide to click on the domain that has, at least, one of the keywords they used in their search query. Keywords that are placed in a domain name are important, when it comes to the click-through rate of your audience. This means, your manufacturing company’s keywords can regularly generate traffic to your web pages.
Consider a user’s experience on your Manufacturer Website, once they have clicked on your web page. If there is a keyword in your domain, that particular keyword needs to be precisely and thoroughly targeted on that specific web page. Your keyword domain name should be consistent with your content. To ensure a good user experience on your website, your registered domain name should accurately align with your manufacturing content strategy.
Make sure that you are targeting the words and phrases that your audience is constantly using, in order to search for you online. This will allow your company to build trust with your target audience, gain authority in the manufacturing industry and continuously generate high quality traffic.
However, it is important that you try to avoid keyword stuffing. Keyword stuffing is, also, going to apply to your domain name, not just the content that is on your Manufacturer Website.
03) Purchase The Domain If You Do Not Want Your Competitors To Have It
You do not want to leave your manufacturing brand vulnerable to your competition online.
Purchase the domain if you do not want your competition to obtain it.
Domain acquisition is going to strengthen and properly protect your brand on the internet. For that reason, buy the domain names that are closely related to your company, to ensure that your competition does not steal your brand recognition, as a manufacturer.
When a competitor, in the manufacturing industry, acquires a domain that is very much like your domain name, your audience can get confused. With a confused audience, sales opportunities will likely be missed. This would, ultimately, be due to a large percentage of traffic that is being directed away from your Manufacturer Website.
Acquiring variations of your domain name will make sure that your brand is protected. If your competitors have access to a variation of your domain, it could allow them to forward it to their own website. Therefore, obtain your domain name with additional domain extensions. A domain extension is, also, known as the top level domain (TLD). For instance, if your Manufacturer Website has .com after your domain name, then the “.com” is your top level domain. Be sure that you acquire a variety of common TLDs, with your primary domain name. For example:
- .us
- .com
- .net
- .info
Ultimately, this will ensure that your competition does not utilize your manufacturing brand name and recognition, in order to generate traffic and direct an audience to their website.
How Multiple Domains Can Benefit Your Manufacturer Website
There will be significant benefits for your manufacturing company, if you purchase more than one domain name. Did you know that the right domains can boost your Manufacturer Website’s success?
Buying the domains that are closely related to your business, or associated to your products and services, will impact how often your target audience engages with your website. Owning the appropriate domain names will enhance your identity online and this would, eventually, allow for more access points to your presence on the internet. Not only that, buying more than one domain is, also, going to make sure that your competition does not acquire a domain name that is similar to yours.
A strong presence on the internet is vital. SEO, or search engine optimization, will ensure that your website is successful with a collection of domains.
Driven Digital specializes in search engine optimization (SEO) for Manufacturers and Industrial Service Providers.