If you think that your customers aren’t looking at your website from their mobile phones, you are dead wrong. Recent studies show that over half of all online traffic comes from mobile devices and through mobile apps. Furthermore, a whopping 72.9% of all online sales will be from a mobile device by 2021.
This means that if your website isn’t mobile-ready, you could be missing out on over half of potential customers looking for businesses just like yours. In fact, users who have a negative experience with a mobile site are 62% less likely to purchase from that business.
So, what are the main elements of a mobile ready website? We’ve compiled a list of the top 3 factors that define a mobile friendly website.
- RESPONSIVE DESIGN
A will designed website will be ready to be used from any device size. This type of intuitive web development is referred to as responsive design. From desktop to laptop, laptop to tablet to mobile, your site should behave as it is a living organism, adapting and conforming to the size of its environment. Your website should look completely different on your cell phone than it does on your desktop computer, while maintaining the same brand experience, content and messaging.
- PAGE SPEED
Research shows that 53% of people will abandon a mobile website that takes more than three seconds to load. Even more daunting, the chances of a user leaving your site after waiting only 5 seconds increases to 90 percent. If your website is poorly designed and bogged down with redundant code, or heavy images and large files, it will load slow, costing you valuable facetime with potential customers.
- EASY NAVIGATION
Along with responsive design, and quick page speeds, it’s equally important to make sure that your site offers a straightforward navigation that allows customers to find exactly what they need within a click or two. You can take it a step further and add a search bar to the top navigation bar for an even faster way for customers to find what they are looking for. Don’t forget to include a clear Call To Action. This can be a Call Now button or a Contact Us page—don’t leave your site visitors wondering how to contact you.
Take a look at your website on a mobile device. How does the design stack up? Are you looking at a mobile version of the site, or the just desktop version on a smaller device? Are the pages loading in 1 to 3 seconds? If it were your first time visiting the site, would you know what your company sells and how to reach out for more information?
Remember, customers are continuously searching for information, and are looking for companies that are transparent and easy to work with. Your website is often the first point of contact for potential clients, make sure they leave feeling confident in your message, and ready to reach out.
Have questions about your manufacturing website? Schedule a free meeting with us today!