Posts by drivendigital
How Do I Perform An SEO Audit On My Manufacturing Website?
Managing the health of your Manufacturing Website can be challenging and time-consuming. However, a well-performing website is a cornerstone of business success in the digital age. This is because your website acts as the primary interface between you and your customers. By conducting a thorough audit of your manufacturing website, you can identify opportunities for…
Continue Article ExcerptIs SEO Still Important?
In today’s fast-paced digital world, the role of Search Engine Optimization (SEO) in shaping businesses’ success stories cannot be overstated. For manufacturers, who often operate within highly specialized and competitive markets, the question of whether SEO is still relevant might arise. The simple answer is yes. It remains a cornerstone of digital marketing strategies, as…
Continue Article ExcerptA Hierarchical Site Structure for Manufacturers
When you are rebuilding your manufacturing website, it is crucial that you employ a Hierarchical Site Structure that continuously increases your organic traffic. The Topic Cluster Model can offer a great approach on a Hierarchical Site Structure for manufacturers. This method will improve your content creation process, allowing your manufacturing content to be revamped and…
Continue Article ExcerptMarketing Agency for Manufacturers
Marketing Agency for Manufacturers: Why You Need One In today’s highly competitive market, having a strong online presence is essential for any business. This is especially true for manufacturers who often rely on word-of-mouth and traditional marketing tactics to generate sales. However, with the increasing number of buyers going online to research and purchase products,…
Continue Article ExcerptCustom Website vs. Template Website
In the digital era, establishing a compelling online presence is crucial for businesses, particularly in the manufacturing sector. Your manufacturing website serves as the digital facade of your business, often being the first point of contact with potential customers. Thus, the choice between a custom website design and a template-based website is more than just…
Continue Article Excerpt5 Things Every Manufacturing and Industrial Website Needs
5 Things Every Manufacturer’s Website Needs Having a strong online presence is crucial for manufacturers today. Your website serves as a digital store where you can showcase products, attract customers, and generate leads. In this article, we will discuss five essential elements that every manufacturer’s website should have to be effective. 1. Safe Hosting &…
Continue Article ExcerptManufacturing Marketing: Measuring Your ROI Can Be Challenging
As manufacturing marketing evolves, understanding how to measure your return on investment (ROI) can be a continuous challenge. In an industry where the connection between marketing initiatives and direct sales isn’t always clear-cut, the concept of Customer Lifetime Value (CLV) emerges as a beacon of insight, offering a broader perspective on investment returns. Why CLV…
Continue Article ExcerptMobile-friendly or Mobile-pocalypse Casualty | A Survival Checklist
On April 21, 2015, Google introduced its mobile-first index. This change in algorithm meant that websites would now be ranked based on their mobile versions before desktop in an effort to represent their search majority–mobile users. So what does that mean for you? “Mobilegeddon” or “Mobile-pocalypse” as many have called it means your website’s mobile…
Continue Article Excerpt7 Ways to Harness the Power of AI on my Manufacturer Website
Did you know that you can harness the power of Artificial Intelligence (AI) on your Manufacturer Website to revolutionize your customer service? In doing so, you will enhance efficiency, personalization and customer satisfaction. There are several innovative ways AI can be integrated on your website for customer service: Chatbots for 24/7 customer support Predictive analytics…
Continue Article ExcerptManufacturing Blogging – Is it Beneficial?
Benefits of Manufacturing Blogging Many manufacturers often wonder why they need to blog, how to blog, or how blogging is beneficial to their manufacturing sector. When manufacturers think about blogging, they generally think about writing, and a lot like public speaking, writing produces an almost ingrained feeling in many people. Just the thought about writing…
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