Posts by drivendigital
Tips On Trade Shows for Manufacturers
As the trade show season approaches, it is crucial that your manufacturing business prepares effectively to ensure your participation is a resounding success. Trade Shows for Manufacturers present a unique and powerful opportunity to showcase your innovations, connect with industry experts and capture the interest of potential clients. However, with that being said, the difference…
Continue Article ExcerptNever Updating Website | How it Hurts & What You Can Do to Help
A stagnant website won’t drive sales. If you are going to invest the time, money, and resources into developing and designing a new website, you also need to invest time, money, and resources to keep the content on that website current. This includes making sure images, product information, and purchasing information is up to date.…
Continue Article ExcerptUnderstanding Web Analytics On Your Manufacturing Website
Are you experiencing difficulty in understanding and leveraging the data on your Manufacturing Website? In today’s digital age, understanding the flow of traffic to your website and how users interact with your content is crucial for any business, including those in the manufacturing sector. Google Analytics 4 (GA4) is the latest evolution of Google’s web…
Continue Article ExcerptDomain Name Renewal | How to Avoid Scams
A domain name renewal scam is a scam in which a third party other than the domain name registrant uses deception to generate revenue by asking domain name owners to send money and sensitive information in order to renew their domain. Internet domain name scams often take the form of invoices, phone calls and email notifications.…
Continue Article Excerpt7 Secrets to Making Great Manufacturing Videos
A video is a great way to engage your audience while telling your manufacturing or industrial service provider business’ story. We’ll be the first to admit, we love a good video And if a picture is for a thousand words, a video has to speak for more! In today’s visual age, visitors to your manufacturing…
Continue Article ExcerptManufacturing Marketing Monday: Email Marketing
Should you consider email campaigns for your Manufacturing Marketing strategy? Absolutely! Email Marketing is the most effective approach to remain top-of-mind. It is a powerful tool to directly reach your audience, build relationships and drive sales. Today, we’re diving into the world of email marketing. Whether you’re just getting started or looking to refine your…
Continue Article ExcerptTake Your Website From Good to Global
Going global with your manufacturing company is a game-changer. Suddenly your customer base is made up of people from all over the world who speak many different languages. With the new and exciting opportunities that come with owning an international company comes the real responsibility to convert potential customers into leads no matter their language,…
Continue Article ExcerptManufacturing Marketing Monday: Social Media Tips
In the world of manufacturing, social media might not seem like the most obvious marketing tool, but it holds tremendous potential for building brand awareness, engaging with customers and even generating leads. With that being said, social media is a crucial aspect of your Manufacturing Marketing Strategy. Let’s explore some essential tips to effectively leverage…
Continue Article ExcerptA Picture is Worth a Thousand Words | Adding Quality Images
Billboards catch our eye from the side of the highway, photos help us to choose our next restaurant meal and graphics guide us as we assemble furniture. We live in a visual world where people are constantly looking to images and photos to receive valuable information at an instantaneous rate. The digital marketing world is no…
Continue Article Excerpt10 Essential Tips To Optimize Your Manufacturer Website
Is your Manufacturer Website struggling with low engagement, less lead generation and poor conversion rates? If that is the case, your website is likely facing the following difficulties: Non-user-friendly design Navigational challenges Poor mobile responsiveness Weak calls to action (CTAs) Converting website visitors into leads and customers is crucial for business growth and revenue generation.…
Continue Article Excerpt